ingredients magazine
morgan valley lamb
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morgan valley lamb

Last time we spoke with Jaime Gillmor of Morgan Valley Lamb in Summer 2012 he was in the process of finding support for his brand in the midst of a family decision that saw his sheep grazing lands get sold off. At the time he was extremely optimistic that the brand would survive, and rightly so. A scant few months after the Gillmors announced that the family trust would be selling the land in Morgan Valley, a young, local business man with experience in farming beef by the name of Wes Crandall purchased the Morgan Valley Lamb brand name.

A native of Springville, Crandall grew up eating lamb and is understandably sentimental about it. Knowing full well that the Gillmors produced the state’s best lamb, Crandall took the chance and bought into the operation in August 2012. Jaime and Linda have stuck around to help Crandall rebuild the customer base that took a significant hit in the four months that Morgan Valley Lamb didn’t have a home.

Namely, Morgan Valley Lamb lost its largest distributer: Harmons Grocery. Crandall and the Gillmors are working diligently to restore that relationship, and to build new ones with even more local meat suppliers and restaurants.

Despite the tremendous changes that the brand has seen over the last year, Utah residents know and love Morgan Valley Lamb, and spring is practically right around the corner! While he doesn’t raise any sheep on his own, Crandall has a business plan that will bring more local lamb to market.

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